News / Article

Why being yourself is the key to standing out in business

Source: theadvocate.com/baton_rouge/news/business/article_277ebaba-b00b-11e6-a036-a7e4bb772291.html?sr_source=lift_amplify - Nov 28, 2016

An entrepreneur can do everything right, have an amazing product or service and incredibly talented and dedicated employees, but if the company doesn't stand out or stands out in the wrong way, it loses.

The simplest formula for standing out? "Try to be more of you because that is sustainable, whatever that is," Winnie Hart, author and chief right engine at TwinEngine, a Houston-based consulting firm, says.

Hart was the keynote speaker for Entrepreneurs' Organization Louisiana and TEDxLSU's afternoon of entrepreneurial learning. More than 50 people attended the sessions on Nov. 18, the final day of Baton Rouge Entrepreneurship Week.

CLICK SOURCE TO READ ENTIRE ARTICLE

Category: General Business