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21 Simple Ideas for a Successful Small Business Saturday

Source: entrepreneur.com - Nov 23, 2016

It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday.

American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions between Black Friday and Cyber Monday (Small Business Saturday will take place on Saturday Nov. 26 this year).

Since its founding, it’s been a powerful opportunity to reconnect with customers -- and boost sales. A whopping $16.2 billion was spent on Small Business Saturday in 2015 -- a 14 percent increase from the year prior. It’s likely that this number will only grow, too.

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Category: General Business

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