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'We're very optimistic': New Orleans retailers prepare for Black Friday, holiday shopping season

Source: theadvocate.com - Nov 20, 2017

National retail organizations are projecting consumers will spend 3.6 percent to 4 percent more this holiday shopping season than in 2016, and activity at Louisiana stores should be even better than that.

Helping stoke demand in south Louisiana is that households have largely recovered from the devastating summer 2016 floods, and the oil and gas industry has started to turn around after bottoming out, said Dan Rice, an associate marketing professor at LSU.

“People are back on the ground, spending more on the types of things you buy during the holiday season,” he said.

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Category: General Business